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Der Titel des Buches | Aaker on Branding: 20 Principles That Drive Success |
Veröffentlichungsdatum | |
Sprache | Deutsch |
ISBN-10 | 0162056659-TGV |
Digital ISBN | 190-4465751354-NGY |
Schöpfer | Erna Schillinger |
Übersetzer | Udonna Faakhir |
Seitenzahl | 346 Pages |
Editor | Konrad Auer |
Datentyp | EPub PDF AMZ HWP WRD |
Dateigröße | 2.02 MB |
Dateinamen | Aaker on Branding: 20 Principles That Drive Success.pdf |
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place and drive success. To understand how Coca-Cola use strategic positioning in their global . marketing strategy we need to explore the term ‘strategic positioning’ and . then to determine ...
The alternative to traditional advertising in the press or television has become the nontraditional marketing communications such as product placement and branding. This tool is much more effective because of the ability to direct the relevant marketing message to selected audience group at the right time and place. The aim of this chapter is to present selected aspects of product and brand ...
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Although we will have many readings each week, you are responsible for writing one (at least 300 words) blog post as a reading response, due each Wednesday at midnight. The reading responses will function to synthesize the readings and your reactions to them, much like class discussion. Any material assigned is fair game for the reading responses: textbook readings, instructor …